We’re going to review an email that I received over the weekend. These are the kind of emails that can really make a weekend special let me tell you. I’m going to leave off the details because they’re irrelevant to the story but it reads like this:

It says, “Hi Bob. I have recently joined a company. My current employer doesn’t
know this yet, so please keep that quiet. Please find copied here with, the name of the Human Resources Manager. She is our Senior Human Resource Manager and we have discussed using your services as part of our recruitment process. I would also be interested in you conducting an analysis on the existing sales team as a way to understand more deeply the team we already have in the field.” And it’s signed by this individual who is the new Senior Vice President of Sales.

So this had great meaning to me for a lot of reasons. Obviously it’s a new prospect. It looks like the sales cycle is going to be relatively short. The SVP of Sales has worked with us. He gets it. He understands what the value is. How great is that?

What’s really interesting as a business person and as a sales person is to really
grandfather where this came from because this obviously didn’t start with this company and it didn’t even start with the company that this person worked for. It started with a company one before that. Because the individual that brought our product to the company where this person was started with us about 10 years ago and we worked with that person for a number of years with that company. He then moved over into this new organization and brought our services with him.

The writer of this email was one of the managers that when our services were initially presented, kind of rolled his eyes and said, “What do we need that for?” Well that was about five years ago. We had an opportunity to work together obviously over those years and now we’re going to continue to have an opportunity to work on that.

All of this started with a cold call. All of this started because somebody who was on my team had the guts to pick up the phone and call a senior level executive and talk to them about what we did and engaged them in conversation. So for all of you cold callers out there, banging your head against the wall wondering what they’re really worth, when you strike the gold line, you can write it for a long way. This client will be the seventh client that we will do business with over the last decade that all came from that one sales person picking up the phone to talk to one prospect.

So keep at it even though it’s hard. Even though you may get disappointed based on the percentages, remember we’re not playing baseball. Nobody cares about your batting average. All we care about are hits. Keep swinging for the fences.

One of the great things about what I get to do for a living is that I get to talk to people all over the world. I mean, I can be on the phone with a candidate for a client in Moscow or Singapore or Detroit or San Francisco or anywhere. And it’s great because it’s such a big, big world that we get to work in.

Something happened to me last week which really convinced me that as the saying goes, it’s a small world after all. I had a chance to do a profile of a candidate. And as part of the small talk, we talked about where the person was from and as it turns out, he’s from the same town that I’m from.

This is a little tiny town on the east end of Long Island. And when he gave me the family name it registered with me, and I said, “Not only do I know that you’re from the town that you’re from, I know what street your family is from.” He said, “How could you possibly know that?” I said, “It’s because your family was my next door neighbor.”

So I want you to think of the odds of that. Think of the odds when you’re talking to people all over the world that I could end up talking to the grandson of my next door neighbor. So when I recounted the story to my mom later in the day, she said, “Well you know that his Aunt Vivian was your babysitter when you were growing up.” And I just couldn’t believe it. Aunt Vivian was my babysitter?

Well, it really struck home with me that although the world is big, in so many ways what we do brings it all close together. Now I grew up in a family business where we sold merchandise in one small town and we really did get to know our customers. We knew what color of clothes they like, what sizes, what brands, and what they bought last year for Christmas. We knew all of that.

Well as much as the world has changed, there is still a lot to be said for understanding that you could be talking to your next door neighbor and your reputation of who you are and what you stand for still matters. It maybe a big world but you still can’t hide from your Aunt Vivian.

Thanks for your attention.

Probably the most typical vernacular that I hear when discussing the personality profile of a salesperson is using the phrase hunter versus farmer. And more often than not, a vice president of sales or even a CEO will say, “What we really need around here are some hunters. We’ve got farmers but we really need hunters.” Help us find some hunters and in fact, it’s one of the critical reasons why people work with us and utilize our candidate assessment and personality profiling services is to be able to determine whether or not the candidate is a hunter or if that person is a farmer.

Now we can talk about whether or not a company really does need hunters versus farmers because we’ve definitely found situations when companies are looking for hunters yet, in fact, their top performers are farmers. But that’s a topic for a different video blog. We’re talking today about understanding the personality profile difference between a hunter and a farmer. And it’s very simple and it’s very clear. There are four behavioral traits that get measured in a personality profiling tool. Dominance, which is the level of aggressiveness, extroversion, which is for sociability, haste, which is rate of motion, be it fast pace, go – go or slower moving, slower going, and then structuring detail. Detail oriented or not detail oriented. What’s very clear to define a hunter versus a farmer. Hunters are aggressive personalities – so their dominance will be high. Hunters are impatient personalities, so they will be fast-paced and they will be action oriented. And hunters are traditionally big picture oriented people, so their conformity will be low.

Farmers on the other hand, are consensus oriented people. They are collaborative and consensus oriented, therefore their dominance is low. They are typically good listeners and they pay attention to what is important to the client’s needs and they take their time to understand. Therefore, their patience is high. More often than not, they are process oriented and procedural and they will follow the steps necessary to do what needs to be done. Therefore, their conformity is high. We didn’t talk about the extroversion trait because in both cases hunters and farmers, more often than, not the extroversion trait is high. That’s not the measurement that makes the difference between a hunter and a farmer. What we look at in candidate assessment, personality profiling is the positioning of the dominance trait, high is hunter, low is farmer. The pace trait – high is farmer, low is hunter and the conformity trait – high is farmer, low is hunter. It’s very easy to define and it’s also very easy to be able to see the grey areas as to when somebody combines certain traits of both hunters and farmers.

Thanks for listening.

Now we are able to look at that picture because it is her Facebook picture and you could see that behind her she has somebody standing there that clearly has some form of a drink in their hand and it was a “happy time” kind of a picture that was taken. That’s what we received.  As I normally do when somebody does their personality profile, I talk to the individual, review the results of that profile with them, make sure that they feel that it is an accurate reflection of who they are, talk to them about their past, what they have done – and then have a one-on-one conversation with the hiring manager, sharing the results of the profile, talking about the strengths, talking about how the person aligns with other successful people they have in their organization and sharing my perspective on the fit for the candidate.

So here are the four questions I would like you to consider from this particular incident.

Number one, should I have talked to the candidate about the fact that their picture appeared?

Number two, should I have talked with the hiring manager about that particular picture?

Number three, if you were the hiring manager and you found out that the person had a picture like that, would it have effected your decision to hire or not hire the person?

And number four, should either the hiring manager or human resources make it a practice to check the social network of a candidate or before extending an offer to that person?

One last point, this is not a candidate that’s in the United States.

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