Probably the most typical vernacular that I hear when discussing the personality profile of a salesperson is using the phrase hunter versus farmer. And more often than not, a vice president of sales or even a CEO will say, “What we really need around here are some hunters. We’ve got farmers but we really need hunters.” Help us find some hunters and in fact, it’s one of the critical reasons why people work with us and utilize our candidate assessment and personality profiling services is to be able to determine whether or not the candidate is a hunter or if that person is a farmer.

Now we can talk about whether or not a company really does need hunters versus farmers because we’ve definitely found situations when companies are looking for hunters yet, in fact, their top performers are farmers. But that’s a topic for a different video blog. We’re talking today about understanding the personality profile difference between a hunter and a farmer. And it’s very simple and it’s very clear. There are four behavioral traits that get measured in a personality profiling tool. Dominance, which is the level of aggressiveness, extroversion, which is for sociability, haste, which is rate of motion, be it fast pace, go – go or slower moving, slower going, and then structuring detail. Detail oriented or not detail oriented. What’s very clear to define a hunter versus a farmer. Hunters are aggressive personalities – so their dominance will be high. Hunters are impatient personalities, so they will be fast-paced and they will be action oriented. And hunters are traditionally big picture oriented people, so their conformity will be low.

Farmers on the other hand, are consensus oriented people. They are collaborative and consensus oriented, therefore their dominance is low. They are typically good listeners and they pay attention to what is important to the client’s needs and they take their time to understand. Therefore, their patience is high. More often than not, they are process oriented and procedural and they will follow the steps necessary to do what needs to be done. Therefore, their conformity is high. We didn’t talk about the extroversion trait because in both cases hunters and farmers, more often than, not the extroversion trait is high. That’s not the measurement that makes the difference between a hunter and a farmer. What we look at in candidate assessment, personality profiling is the positioning of the dominance trait, high is hunter, low is farmer. The pace trait – high is farmer, low is hunter and the conformity trait – high is farmer, low is hunter. It’s very easy to define and it’s also very easy to be able to see the grey areas as to when somebody combines certain traits of both hunters and farmers.

Thanks for listening.