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Nice to Have vs. Have to Have

1Comment
  • Burt Lohoff-Gaida
    Posted at 07:09h, 12 November Reply

    Bob,
    Enjoyed your video today. It’s also a question of the amount of pain that the individual/organization is in.
    If there is no pain, then they will see our product as “nice to have”. But if they are in pain and need
    a solution, then they move to a “must have” candidate.
    Regards,
    Burt

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